As the home improvement sector continues to flourish, consumers increasingly seek specialized, high-quality services that transform everyday spaces into functional, beautiful environments. Among these, garage makeovers have gained significant traction, offering homeowners a way to reclaim and optimize one of the most underutilized areas of their homes. GarageExperts, a family-owned and vertically integrated franchise, has positioned itself as a leader in this niche market by delivering superior products and exceptional service through a unique business model.
At the forefront of this growth is Mike Mushinski, President of GarageExperts. With decades of experience in franchise leadership and operations, Mike brings a strategic vision to the company that leverages its vertically integrated supply chain – a rare and powerful differentiator in the home services industry. Under his stewardship, GarageExperts not only ensures consistent product quality and cost control but also empowers franchisees with the tools and support necessary to build thriving local businesses.
In this in-depth Q&A, Mike Mushinski shares insights into how GarageExperts’ vertically integrated approach sets the brand apart, what qualities the company seeks in franchisees, and how the company plans to expand its footprint in the coming years. Whether you’re a prospective franchisee or simply interested in the evolving home improvement landscape, this conversation offers a comprehensive look at what makes GarageExperts a standout opportunity.
Franchise Chatter (FC): Mike, can you start by telling us a bit about your background and what drew you to GarageExperts?
Mike Mushinski (MM): Absolutely. I’ve spent over 20 years in franchising, first as a franchise owner myself, then having the privilege of working with companies across various sectors. What attracted me to GarageExperts was its unique position in the home services market and, more importantly, its vertically integrated supply chain. That’s a game-changer. It’s rare to find a franchise that controls everything from manufacturing to distribution, especially in a segment like garage renovation. This integration allows us to maintain exceptional quality, streamline costs, and provide franchisees with a competitive edge.
Beyond the business model, I was drawn to the company’s culture. We are family-owned, franchisee-first, and focused on long-term growth. It’s the kind of environment where I knew I could make a real impact.
FC: Vertical integration is a key theme for GarageExperts. Can you explain what that means in practice and why it matters?
MM: Certainly. Vertical integration means that GarageExperts oversees every step of the supply chain; from sourcing raw materials to manufacturing products like epoxy flooring, cabinetry, and storage solutions, all the way through to delivery and installation. This end-to-end control is incredibly powerful. It ensures consistent product quality across all franchise locations, reduces dependency on external suppliers, and allows us to manage costs more effectively. For franchisees, this translates into reliable inventory, better pricing, and fewer supply chain disruptions – something that’s become especially important given recent challenges in global logistics.
Moreover, vertical integration enables us to innovate faster. Because we control manufacturing, we can quickly develop and roll out new products and improvements based on customer feedback and market trends. This agility keeps GarageExperts ahead of competitors and continually enhances the customer experience.
FC: How does this vertically integrated model benefit franchisees on a day-to-day operational level?
MM: On a practical level, franchisees don’t have to worry about sourcing materials or negotiating with multiple vendors. Everything they need comes through our centralized supply chain, which simplifies ordering and inventory management. This reduces administrative burdens and allows franchisees to focus on the most important parts of the business, like delivering exceptional service and growing their business.
Additionally, because we control the manufacturing process, franchisees can count on consistent product availability and quality. This reliability is crucial when scheduling projects and managing customer expectations. It also helps franchisees maintain strong margins, as our cost efficiencies are passed down to them.
FC: GarageExperts offers a range of products and services. Can you describe what franchisees provide to customers?
MM: Our franchisees transform garages into organized, functional, and attractive spaces. The core of our offering includes premium epoxy and polyaspartic flooring systems known for their durability and aesthetic appeal. We also provide custom cabinetry and innovative storage solutions like slatwall panels, overhead racks, and workbenches. Because we manufacture these products ourselves, we can customize solutions to meet each customer’s unique needs and preferences.
We know that every space is unique, and every customer has specific wants and needs, so we work closely with homeowners to design a garage that fits their lifestyle, whether that’s a workshop, a family storage area, or a multi-use space. This personalized service, combined with our high-quality products, drives customer satisfaction and repeat business.
FC: What qualities does GarageExperts look for in potential franchisees?
MM: We look for individuals who embody what we call a “Refined Blue Collar” mentality. This means a blend of hands-on work ethic, business savvy, and a commitment to quality craftsmanship. Franchisees don’t need to come from a construction background, but they should be comfortable with the practical aspects of the business and eager to learn.
A passion for home improvement and a dedication to exceptional customer service are also critical. Our franchisees are entrepreneurs who want to build a long-term business and be actively involved in their communities. Financially, candidates need a minimum of $65,000 in liquid capital and a net worth of at least $150,000.
FC: How does GarageExperts support franchisees beyond the supply chain?
MM: Our support system is comprehensive. We provide initial classroom and field training to ensure franchisees understand both the technical and business sides of the operation. After launch, ongoing coaching and personalized business consulting help owners optimize performance and grow their customer base.
We’ve also invested in technology platforms like ServiceMinder for scheduling and customer management, CompanyCam for project documentation, and LiveStorage for custom cabinet and storage designs. These tools increase operational efficiency and enhance the customer experience.
Marketing support is another pillar. Franchisees receive national brand campaigns, local marketing guidance, and access to digital marketing resources to help generate leads and build brand awareness in their territories.
FC: What are some of the biggest challenges franchisees face, and how does GarageExperts help them overcome these?
MM: Like any business, franchisees face challenges such as hiring and retaining skilled labor, managing cash flow, and navigating market competition. The recent supply chain disruptions in many industries have also been a concern, but our vertical integration significantly mitigates this risk.
We address these challenges through proactive training, ongoing support, and by fostering a collaborative franchisee network. Franchisees share best practices and solutions, and our home office team is always available to assist with operational or strategic issues.
FC: Looking ahead, what are GarageExperts’ growth plans for 2025 and beyond?
MM: We’re excited about the future. Our goal is to expand strategically, adding 20 or more new franchise locations this year in select markets across the U.S. Our vertically integrated model and strong leadership team position us well for sustainable growth.
We’re also focused on innovation and are continuously improving our product lines and service offerings to meet evolving customer needs. Supporting franchisees with enhanced technology and marketing tools remains a priority, as does maintaining the strong culture that makes GarageExperts a franchisee-first brand.
FC: Finally, what advice would you give to someone considering a GarageExperts franchise?
MM: I’d say do your homework and be honest with yourself about your goals and capabilities. This is a hands-on business that requires dedication, passion, and a willingness to learn. If you have the right mindset and are excited about helping homeowners transform their garages, GarageExperts offers a unique opportunity with strong support and a proven model.
The vertically integrated supply chain is a huge advantage, but success ultimately comes down to the franchisee’s commitment and leadership. If you’re ready to build a business that combines craftsmanship, entrepreneurship, and community impact, I encourage you to explore what GarageExperts has to offer.
